SEGGFEJ

Our newest campaign is inspired by a concept of bad boy who is lazy, messy but still looks hot and sexy. We use that concept because Jeans was known for its casual look.
Event though, we use a simple concept but we still show its exclusivity, so for making this campaign looks more exclusive, we use low contrast and low saturation.

The name “Seggfej” itself came form the word “bastard” which then translated into an Italian language. We choose that name because our target market leads to party socialites who love spending their money mostly at bars, and parties rather than spending on expensive clothing. So we present a comfortable jeans.

Seggfej Jeans is an Indonesian denim and clothing label. Being an old seaport and the industrial hub of the region, the city is closely linked to the heritage of denim and workwear. Seggfej Jeans' inspiration and philosophy is deeply rooted to the region which can be felt in the label's fits and style. Seggfej Jeans is recognized for their variety of denim fits and their use of quality fabrics which are made in Jogja, Jakarta, Medan.

When many people think about Seggfej they get the impression that is a large commercial company because they have been around for quite a while, but in reality it is a very small family owned business of about only 7 employees who are Dyah, Vilansia, Jessica, Brenda, Tasya, Raissa, and Felicia Merida.